Version applicable as of 1st August 2025
This Cookie Policy ("Policy") explains how Bewell EU (trading as Hiloi, hereinafter referred to as the "Company," "we," "us," or "our") uses cookies and other similar tracking technologies on its website (the "Website") the purposes they serve and the choices you have to manage your cookie preferences.
This Policy has been prepared in accordance with California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and other relevant state privacy law. We are committed to protecting your personal information and complying with all relevant privacy laws.
By using the Website, you acknowledge this Cookie Policy and your available privacy choices as described below. You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. This Website is not intended for or directed to minors, and we do not knowingly collect personal information from children.
Please note that we may update this Policy from time to time. Any changes will become effective immediately upon publication, and we encourage you to review this Policy regularly to stay informed about how we manage and protect your data.
We are: Bewell EU, trading as Hiloi;
Our company number is: 305788600
Our address: Gynėjų St. 4-333, LT-01109 Vilnius, Lithuania
Our e-mail address: support@hiloi.com
If you have any questions, comments, or complaints regarding how we collect, use, and store your personal information, please contact us by e-mail dpo@hiloi.com
Cookies are small text files stored in your browser or device that help the Company and Partners recognize you, provide certain Website features, track your visit history, and personalize content based on your preferences. They improve your experience by enhancing website performance, tailoring content, analyzing user behavior, and delivering relevant ads.
Types of cookies we use:
We use various types of cookies to ensure that our Website functions properly and provides a better user experience. Below is a description of the different categories of cookies used on our website:
Necessary cookies:
Essential for the proper functioning and security of the website. They enable core features such as secure login, page navigation, and maintaining your session. Without these cookies, some parts of the website may not operate correctly or at all. The use of these cookies is necessary for the performance of our contractual obligations when you visit our website.
Analytical cookies:
Help us analyze how visitors use the website, including which pages are visited, how long users stay on the site, and which features are most frequently accessed. This data enables us to improve the performance and functionality of the website, ensuring a better user experience for all visitors.
Marketing (Targeting) Cookies
Used to personalize advertisements and communications, ensuring that the content displayed is relevant to your interests based on your browsing behavior. We may use both first-party and third-party cookies for this purpose. These cookies also help us measure the effectiveness of advertising campaigns.
A comprehensive list of the specific cookies used on our website, including their purpose and duration, can be found in the table below.
As a user of our Website, you have full control over the cookies and tracking technologies used on our Website. You have several options for controlling cookies:
For guidance on how to manage cookies in your browser, please refer to the following links for the respective browsers:
In addition to cookies, we may use various other tracking technologies, including pixel tags, web beacons, scripts to enhance your experience on our Website. These technologies help us analyze website performance, measure the effectiveness of our campaigns, and provide a more tailored experience. By using our Website, you provide the same consent for these tracking technologies as you do for cookies as these technologies may work alongside.
In addition to the cookies and tracking technologies set directly by our Website, we use third-party services that may place their own cookies or similar technologies on your device when you interact with our Website. These services may include tools such as Google Analytics, Facebook Pixel, Hotjar, TikTok Pixel, and other marketing and analytics providers.
When we use third-party tools such as analytics services, advertising pixels, or embedded content on our Website, those companies may act either as our service providers or as independent third parties, depending on how the information is processed.
If a company processes personal information on our behalf under a written contract that restricts how the information can be used, it acts as our service provider.
If a company collects personal information through our Website for its own purposes - such as advertising, cross-context behavioral advertising, or independent analytics - it acts as a third party. In these cases, the disclosure of personal information may be considered a “sale” or “sharing” under applicable state privacy laws. You have the right to opt out of such sale or sharing through the “Your Privacy Choices” link.
Third parties process personal information in accordance with their own privacy policies:
Certain third-party marketing and advertising cookies used on our Website allow us and our partners to analyze your browsing behavior across websites and services. This may include information about your interactions with our Website, advertisements, and other online content.
Based on this information, a profile of your interests may be created to display advertisements and content that are more relevant to you.
Where this activity constitutes “sharing” for cross-context behavioral advertising under applicable state privacy laws, you have the right to opt out through the “Your Privacy Choices”
Depending on your state of residence, you may have the right to:
You may exercise your rights by contacting us at dpo@hiloi.com.
For a full overview of your privacy rights, please refer to our Privacy Policy.
| Cookie Name | Cookie Description | Cookie Expiry |
| Essential Cookies and other tracking technologies: | ||
| orbio_session_id | A unique session identifier used to keep a reference to the user's session, ensuring the integrity of the user's session and interactions. | 12 month |
| GCLB | Maintains load-balancing/session affinity to ensure reliable delivery of Website pages and services during your visit | 12 month |
| __cf_bm | Helps protect the Website by identifying automated traffic and supporting security controls that prevent abuse | 30 minutes |
| apple_pay_supported | Records whether Apple Pay is available in your browser/device so the relevant payment option can be displayed and used | 1 month |
| XSRF-TOKEN | Supports Website security by validating requests and helping prevent cross-site request forgery (CSRF) attacks | 1 month |
| enence_session | Maintains essential session state so the Website operates consistently as you move between pages | 1 month |
| tracktor_session | Maintains session state required for the order-tracking feature to function during your visit | 1 month |
| srpp _(ID) | Stores session/state information required for core Website functionality | 3 month |
| l7_az | Supports payment processing by maintaining session routing and service stability during PayPal transactions | 1 day |
| ts | Supports PayPal security controls, including fraud prevention and transaction integrity checks | 12 month |
| ts_c | Supports PayPal security controls, including fraud prevention and transaction integrity checks | 12 month |
| sc_f | Supports PayPal transaction processing and security controls during payment interactions | 12 month |
| _session_server | Maintains a session identifier required by the payment gateway to process transactions securely | Session |
| AEC | Supports security controls for Google services used on the Website by helping prevent misuse and fraudulent requests | 6 month |
| cart | Stores items placed in your shopping cart so they remain available as you navigate the Website | 1 month |
| cookie-consent | Stores your cookie preference choices so the Website can apply them and remember your settings | 12 month |
| passport_csrf_token | Supports security of account-related actions by helping prevent CSRF attacks | 14 days |
| passport_csrf_token_default | Supports security of account-related actions by helping prevent CSRF attacks | 14 days |
| sessionid | Stores an authenticated session identifier so you can remain logged in across pages | 4 month |
| sessionid_ss | Stores a secure/encrypted version of the authenticated session identifier to maintain login state | 4 month |
| sid_guard | Supports session security controls to help protect accounts and authenticated sessions from unauthorized access | 10 month |
| store-country-code | Stores your country/region selection so the Website can show the appropriate localized experience (e.g., language, currency, availability) | 4 month |
| store-country-code-src | Stores the source/method used to determine your country/region setting to support localization logic | 4 month |
| store-country-sign | Stores a validation value used to help protect the integrity of region/localization settings | 4 month |
| SOCS | Stores a preference state for Google services used on the Website, including consent-related settings for those services | 4 month |
| tt_chain_token | Supports security and integrity controls for third-party services loaded on the Website | 6 month |
| octocom_session | Stores a session identifier so the chatbot can function and maintain conversation context during your visit | Session |
| octo_id | Stores a persistent identifier so the chatbot can recognize your browser and maintain conversation context across visits | 12 month |
| ef_witness | Stores information used for affiliate marketing attribution and reporting | 3 month |
| ef_affid | Stores an affiliate identifier to attribute actions or purchases to an affiliate partner | 3 month |
| ef_tid_c_o_64 | Stores a tracking identifier used for affiliate/campaign attribution and reporting | 3 month |
| ef_tid_c_a_47 | Stores a tracking identifier used for affiliate/campaign attribution and reporting | 3 month |
| Analytical Cookies and other tracking technologies: | ||
| _ga | Distinguishes users for analytics so we can measure Website usage (e.g., visits, sessions) and improve performance | 12 month |
| _clck | Stores a user identifier used by Microsoft Clarity to analyze Website interactions and usage patterns | 12 month |
| rpp | Stores referral and campaign parameters for analytics so we can understand how visitors arrive at the Website | 1 month |
| _ga_(ID) | Stores session information for Google Analytics to measure Website usage and performance | 12 month |
| _axwrt | Stores an analytics identifier used to measure usage of Website features and performance metrics | 12 month |
| _vwo_uuid_v2 | Identifies a visitor for A/B testing so we can evaluate different versions of the Website | 12 month |
| _vis_opt_s | Stores A/B test participation and status information for VWO experiments | 3 month |
| _vis_opt_test_cookie | Records whether cookies are enabled so A/B testing functionality can operate correctly | Session |
| _vwo_uuid | Identifies a visitor for VWO experimentation and analytics across sessions | 12 month |
| _vwo_ds | Stores data related to experiment delivery and reporting for VWO testing | 3 month |
| _vwo_sn | Stores session information used to run and measure VWO experiments | 1 month |
| _clsk | Stores and aggregates session information for Microsoft Clarity analytics reporting | 1 day |
| _hjSessionUser_(ID) | Stores a user identifier for Hotjar analytics to recognize returning users and analyze behavior across sessions | 12 month |
| _hjSession_(ID) | Stores Hotjar session information to analyze behavior during a visit | 30 minutes |
| CLID | Stores a Clarity identifier to recognize a browser and support analytics across visits | 12 month |
| MR | Stores data used by Microsoft Clarity for analytics and reporting | 6 days |
| SM | Supports Microsoft analytics by enabling identifier synchronization across Microsoft domains | Session |
| Marketing Cookies and other tracking technologies: | ||
| _gcl_au | Measures advertising conversion performance and supports attribution of actions to advertising campaigns | 3 month |
| _fbp | Enables measurement and attribution of Meta/Facebook advertising and supports retargeting based on Website interactions | 3 month |
| transaction_id | Stores a transaction identifier used to reconcile and report affiliate attribution | 3 month |
| _tt_enable_cookie | Enables TikTok advertising measurement and attribution functionality | 3 month |
| _ttp | Measures TikTok advertising performance and supports retargeting based on Website interactions | 3 month |
| _uetsid | Stores a session identifier for Microsoft Advertising conversion measurement and attribution | 1 day |
| _uetvid | Stores a visitor identifier for Microsoft Advertising conversion measurement and attribution across visits | 12 month |
| IDE | Used by Google advertising services for advertising delivery, conversion measurement, and personalization where enabled | 8 month |
| MSPTC | Stores a Microsoft identifier used for advertising measurement, attribution, and targeting | 6 month |
| MUID | Stores a Microsoft identifier used for advertising measurement, attribution, and targeting across Microsoft services | 12 month |
| NID | Stores preferences used by Google services for advertising personalization and measurement where enabled | 6 month |
| SAPISID | Used by Google services for advertising personalization and measurement where enabled | 12 month |
| SRM_B | Stores an identifier used by Microsoft Bing for advertising measurement and targeting | 12 month |
| __Secure-1PAPISID | Used by Google services for advertising personalization and measurement where enabled | 12 month |
| __Secure-3PAPISID | Used by Google services for advertising personalization and measurement where enabled | 12 month |
| __Secure-ENID | Stores advertising preference state used by Google services for ad delivery/personalization where enabled | 6 month |
| uniqueClick | Stores data used to measure advertising click activity and support attribution reporting | Session |
| DV | Used by Google services for advertising delivery, measurement, and personalization where enabled | 1 day |
| odin_tt | Used by TikTok services for advertising measurement and campaign reporting | 12 month |
| _nb_id | Stores a visitor identifier used for marketing attribution across sessions to measure which channels lead to conversions | 12 month |
| _nb_session | Stores session-level attribution information used for marketing measurement during a visit | 30 minutes |
| northbeam_pixel_id | Stores an identifier used to ensure correct operation of the attribution pixel for marketing measurement | 12 month |
| ad-id | Stores an identifier used by Amazon Advertising for ad delivery, conversion measurement, and attribution | 12 month |
| ad-privacy | Stores Amazon Advertising privacy/consent settings to apply advertising controls | 12 month |
| amzn_associated_id | Stores an affiliate/attribution identifier used to link actions to an Amazon campaign or partner | 1 month |
| APISID | Stores a Google identifier used by Google services to support service functionality and, where enabled, advertising measurement and personalization | 12 month |
| HSID | Stores a Google identifier used for security controls and authentication, and may also support advertising-related functions where Google services are enabled | 12 month |
| SID | Stores a Google identifier used for authentication and security controls for Google services enabled on the Website | 12 month |
| SIDCC | Stores a Google security-related value used to help protect against unauthorized access and fraudulent requests when Google services are enabled | 12 month |
| SSID | Stores a Google identifier used to support preferences and service functionality for Google services enabled on the Website | 12 month |
| __Secure-1PSID | Stores a Google identifier used for secure service functionality and, where enabled, advertising measurement and personalization | 12 month |
| __Secure-1PSIDCC | Stores a secure value used to protect session integrity and security controls for Google services enabled on the Website | 12 month |
| __Secure-3PSID | Stores a Google identifier used for secure service functionality and, where enabled, advertising measurement and personalization | 12 month |
| __Secure-3PSIDCC | Stores a secure value used to protect session integrity and security controls for Google services enabled on the Website | 12 month |
| uid_tt | Stores a TikTok identifier used to recognize a browser and support advertising measurement, attribution, and related service functionality | 6 month |
| uid_tt_ss | Stores a secure version of the TikTok identifier used to recognize a browser for advertising measurement and attribution | 4 month |
| tta_attr_id_mirror | Stores an identifier used to measure and attribute actions to TikTok advertising campaigns (attribution/measurement) | 10 month |
| ttwid | Stores a TikTok identifier used for advertising measurement and attribution across visits | 12 month |
| c | Stores an identifier used by PayPal for measurement and analytics relating to PayPal services usage and transaction performance | 12 month |
| sid_tt | Stores a TikTok identifier used for advertising measurement, attribution, and related service functionality | 4 month |
| tt_csrf_token | Stores a security token used to help protect requests associated with TikTok services loaded on the Website | Session |
| msToken | Stores a value used by TikTok services to support security and integrity controls | 10 days |
| sid_ucp_v1 | Stores an identifier used by TikTok services to support service operation and advertising measurement/attribution | 44 days |
| ssid_ucp_v1 | Stores a secure identifier used by TikTok services to support service operation and advertising measurement/attribution | 44 days |
Your Cookie Preferences
Cookies and similar technologies help us to enhance your experience, analyze site performance, and deliver personalized content and ads through our analytics and advertising partners. To learn more, check out our Cookie Policy
You’re in control. You can choose what cookies to allow and forbidden us to Share or Sell your Personal information: